The Sportlyzer Blog

We write about sports coaching, club management, training, and our software updates.

How A Young Coach Uses Software to Simplify His Work

June 16, 2016 - Posted by

It’s clear that sooner or later all membership and calendar management in sports clubs will shift from paper and Excel to special software. But many of you may wonder, what will the work of coaches be like after they have made this change? And is it worth the hustle? To get answers to these questions we talked to a youth coach Martin Kokkuta from HC Tallinn, who is already using Sportlyzer Coach Diary as an everyday tool.

Get Athletes Reports Faster

January 14, 2016 - Posted by

Product update reports

We decided to bring the athletes reports feature right in front of your eyes on the menu bar, so you wouldn’t have to dig deep to find out how to export your athletes or who attended an event in a specific timeframe.

A good thing about these reports is that you don’t have to do much anything to get them. Athletes will fill out their profile data just once when joining the club. And coaches simply need to mark attendance, like they normally would.

Working on Sportlyzer as a team

October 28, 2015 - Posted by
Coach Giving Team Talk To Male High School Football Team

We want to make Sportlyzer into a tool that encourages teamwork inside sports organizations. A tool, where each member of the team has their own possibilities and duties. A tool, which each member feels comfortable to use because it is designed and shaped to only fit their needs. A tool, which is so easy to use that new team member can join without any fuss.

Final players registration event

October 23, 2015 - Posted by
Outreach and registration

Give yourself a pat on the back, because most of the work is now behind you. You have successfully created a web and social media presence. Your marketing and advertising campaigns are well underway. You have created excitement around your club, and the community knows the time, date, and location of your first practice. It’s time to “hit it home” with your final outreach efforts and your athletes registration event.

Engage your club community

October 22, 2015 - Posted by
Engage your club community

If you’ve been following our posts, your recruitment drive should be well underway by now! As you progress, you will attract a mixture of new members and returning athletes from previous seasons. Your social media marketing, listings and ads will be drawing in newbies.

Now you can start to take a direct approach to engage last year’s players, giving them all they need to sign up this season.

Leveraging social networks

October 19, 2015 - Posted by
Leveraging social networks

Last week we looked at using advertising campaigns to reach out to new club members. This week we explore how you can use social networks to really increase the reach of your campaign.

For a quick recap, we started with preparing for the recruitment campaign which provides an excellent outline to getting started, then to create and optimize club website followed by an excellent guide for effective advertising campaign.

Effective advertising campaign

October 16, 2015 - Posted by
Kickstart your campaign with effective ads

First of all, we appreciate that you’ve been keeping up with series so far. And if you’re someone who has stumbled across the blog posts, then be sure to check out the first two posts –  preparing the recruitment campaign and create and optimize club website to catch up and connect all the dots.

Our next posts explore how clubs can reach out to the local community, engage their supporters, and run fantastic registration events. But first we turn our attention to advertising your club in your local area — an effective and often free way to raise awareness and boost club membership.

Create and optimize your club website

October 12, 2015 - Posted by
Create and optimize your club website

As we continue to guide you through a successful recruitment campaign for any sport season, we have some great content, tips and knowledge to share.

The first post dealt with getting you all hands on deck with the foundation of your recruitment campaign, but now we move into the refinements which push you forward ever more. So, lets get started with the second post.

A great website is your club’s shop window. It will be the first place for prospective members to look for information and get an insight into the everyday activities of the club. There are numerous reasons to create and optimize your club website. Your club website should highlight opportunities and benefits of signing up, as well as being the go-to place to find all essential details needed to be a member.

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