Final players registration event

Give yourself a pat on the back, because most of the work is now behind you. You have successfully created a web and social media presence. Your marketing and advertising campaigns are well underway. You have created excitement around your club, and the community knows the time, date, and location of your first practice. It’s time to “hit it home” with your final outreach efforts and your athletes registration event.

Engage your club community

If you’ve been following our posts, your recruitment drive should be well underway by now! As you progress, you will attract a mixture of new members and returning athletes from previous seasons. Your social media marketing, listings and ads will be drawing in newbies.

Now you can start to take a direct approach to engage last year’s players, giving them all they need to sign up this season.

Exciting updates to Sportlyzer platform!

Iteration. That has been our topic of the month at Sportlyzer HQ. We are making a number of changes to the Sportlyzer platform, and we would like to talk about these improvements that we think you will appreciate.

Lets get started, shall we?

Leveraging social networks

Last week we looked at using advertising campaigns to reach out to new club members. This week we explore how you can use social networks to really increase the reach of your campaign.

For a quick recap, we started with preparing for the recruitment campaign which provides an excellent outline to getting started, then to create and optimize club website followed by an excellent guide for effective advertising campaign.

Effective advertising campaign

First of all, we appreciate that you’ve been keeping up with series so far. And if you’re someone who has stumbled across the blog posts, then be sure to check out the first two posts –  preparing the recruitment campaign and create and optimize club website to catch up and connect all the dots.

Our next posts explore how clubs can reach out to the local community, engage their supporters, and run fantastic registration events. But first we turn our attention to advertising your club in your local area — an effective and often free way to raise awareness and boost club membership.

Create and optimize your club website

As we continue to guide you through a successful recruitment campaign for any sport season, we have some great content, tips and knowledge to share.

The first post dealt with getting you all hands on deck with the foundation of your recruitment campaign, but now we move into the refinements which push you forward ever more. So, lets get started with the second post.

A great website is your club’s shop window. It will be the first place for prospective members to look for information and get an insight into the everyday activities of the club. There are numerous reasons to create and optimize your club website. Your club website should highlight opportunities and benefits of signing up, as well as being the go-to place to find all essential details needed to be a member.